One of the questions I am asked at almost every training session at My Addiction is, “How much do I charge?”
The thing is…this question doesn’t just come from the new artists we train in our classic courses, but from artists who have been in the industry, sometimes for years, worried about setting their prices to high, or raising prices and losing all of their clients.
Let’s face it – having the right prices is key to a successful business. But selecting your pricing structure isn’t just something you should just pick – you need to think about it strategically. When you’re setting your prices, you should take into consideration your experience level, the cost of your products (KNOW YOUR NUMBERS!!) and your location.
Experience Level
One key point in setting your prices is your experience level. Be realistic with your pricing and don’t overprice. The more you charge the more your clients will expect from your abilities and their lashes. Here are some tips:
- Apply at least 10-12 full sets of lashes before chagrining anything near full price.
- Start our charging 30-40% less than experienced lash artists in your area until you have at least 6 months of experience.
- Use the first six months of lower prices as practice – you need the practice, and potential clients want to try lashes – it’s a win-win!
- Increase your prices as your skills increase. I suggest small increments frequently as you increase in skill and artistry. The key is to give your clients notice. You may lose some clients, but these aren’t the clients you’re going to want long term. Lashes are in demand – you’ll find that if you do a good job and keep up with your social media – you’ll get new clients.
Cost of your products:
I can’t say this enough (and if you follow me, you’ll hear me say it over and over again) KNOW YOUR NUMBERS! When you’re purchasing your product – know how much you’re using, how often you’re ordering and above all know what you’re spending! This should all fit into what you’re charging. Make sure you’re covering all of your costs and then giving yourself something to live on. Make it worth it, but don’t charge above your skill level.
Location:
Do a google search and find all of the other experienced lash artists in your area – what are they charging? How much experience do they have? While lash artists in New York may be able to charge $300-$400 for a full set of volume lashes – if you’re in Idaho there is no way you’re going to be able to charge that amount with only 2 years of experience. Know your market and charge accordingly.
Setting prices is scary and it sets the tone for the kind of clients you’ll attract. Know your numbers, do some research and keep practicing, “a goal without a plan is just a wish.” Plan and prepare and make it happen!
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